| Exam Code | Marketing-Cloud-Consultant |
| Exam Name | Salesforce Certified Marketing Cloud Consultant Exam (SU24) |
| Questions | 155 Questions Answers With Explanation |
| Update Date | November 08,2024 |
| Price |
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A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation. Which two considerations should be made? Choose 2 answers
A. They may utilize an external FTP site.
B. The directory Is unable to be used by another File Drop Automation.
C. The directory used by the file trigger should be inside the import directory.
D. The directory cannot contain more than five file triggers.
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter. Which two solutions could pull in the RSS feed at the time of send? Choose 2 answers
A. Dynamic Content
B. AMPscript
C. Personalization Strings
D. External Content
A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension. How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?
A. Enable the package for all business units in the Marketing Cloud account.
B. Create a separate installed package for each individual web form.
C. Instruct the web team to store the client ID and secret in the client-side code.
D. Ensure the package scope includes Read and Write permissions for data extensions.
A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information. Which order of Automation Studio activities should be recommended?
A. Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query
B. SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File
C. Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File
D. Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type
Northern Trail Outfitters (NTO) wants to send using the From Address of marketing@email.nto.com. They will then automatically forward replies to customerservice@nto.com. NTO also wants to include an automatic reply to the customer's email address customer@exampie.com. Which email address would appear as the From Address for the automatic reply to the customer?
A. customerservice@nto.com
B. reply@marketingcloud.com
C. customer@example.com
D. A marketing@email.nto.com
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email. What solution could be recommended?
A. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
B. Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.
C. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
D. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.
Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas. Which extension product should be enabled to use the Ad Campaign Activity?
A. Interaction Studio
B. Social Studio
C. Advertising Studio
D. Audience Studio
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?
A. Ask the content team to create more images in order to diversify the asset pool.
B. Set a Fallback Asset.
C. Utilize Einstein Engagement Frequency to send the emails less often.
D. Set Fatigue Rules for the product Asset Classes.
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily. What should be used to segment this audience?
A. Use exclusion lists for the send - excluding those that already were sent the email
B. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
C. Use a SQL Query to filter the audience into a new data extension that is overwritten each day
D. Use SQL Query to filter the audience into a new data extension that is upserted every day
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder. Which two actions could they take to optimize Journey performance? (Choose 2 answers)
A. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
B. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
C. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
D. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
