| Exam Code | MB-260 |
| Exam Name | Microsoft Dynamics 365 Customer Insights (Data) Specialist |
| Questions | 118 Questions Answers With Explanation |
| Update Date | November 08,2024 |
| Price |
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You are a Customer Data Platform Specialist. You are reviewing the system status. Younotice that an insights refresh process shows a “skipped” status.Which system process type should you review to find the step that is blocking the insightsrefresh from starting?
A. Segments
B. Search
C. Enrichments
D. Activities
You are a Customer Data Platform Specialist. Your organization is using Power Query when connecting to Data Sources in audience insights. You need to load eCommerce Contacts to audience insights. Which statement about loading data to audience insights using Power Query is correct?
A. You must create a separate Power Query data source for each entity you wish to ingest.
B. Power Query automatically recognizes header rows in files when you use the Text/CSV connector.
C. After you save a Power Query data source, you have to manually trigger the initial refresh process.
D. You can add additional entities to the data source using Get Data functionality in the Power Query.
You are a Customer Data Platform Specialist. You are in the process of implementingaudience insights at a bank.You finished setting up the different initial data sources. You are starting the unificationprocess.Which three tasks do you need to perform in the Mapping phase of the unification process?Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.
A. Identify the primary keys and semantic field types within the different entities.
B. Identify the entities that you need to unify into a single profile.
C. Identify the prioritization of similar fields between different entities.
D. Select the fields you want to include the unified customer profile.
E. Identify rules for duplication between different entities.
Note: This question is part of a series of questions that present the same scenario. Eachquestion in the series contains a unique solution that might meet the stated goals. Somequestion sets might have more than one correct solution, while others might not have acorrect solution.You are a Customer Data Platform Specialist. Your company’s information technologydepartment already ingested a CSV file with column names in the first row into audienceinsights. You are asked to clean and transform the data to get it ready for unification.What can you do to satisfy the requirements?Solution: Clean the data by removing any rows with nulls and deleting any leading zeros onthe primary key. Click “Next” and your data is now ready for unification.Does this meet the goal?
A. Yes
B. No
You are a Customer Data Platform Specialist. Your company uses both audience insightsand Dynamics 365 Sales. To enhance the customer information within Dynamics 365, youasked the Dynamics 365 administrators to add the audience insights timeline as aCustomer Card add-in control on the contact form.The Dynamics 365 administrators asked you to update the company’s Dynamics 365 userguide and explain how users can use the timeline.Which action can users perform within the added customer card add-in timeline inDynamics 365?
A. Filter the activities on the timeline.
B. Delete the activity from the timeline.
C. Edit the activity from the timeline.
D. Open the activity from the timeline.
E. Sort the activities on the timeline.
You are a Customer Data Platform Specialist. You are implementing a scheduled refresh inaudience insights.Which two statements are correct when describing scheduled refreshes? Each correctanswer presents a complete solution.NOTE: Each correct selection is worth one point.
A. To exclude a segment from a scheduled refresh, you must deactivate it before thescheduled refresh run.
B. Scheduled refresh is not available in trial environments and can only be configured forproduction instances.
C. The refresh schedule can be applied to selected data sources or specific entities withinthese data sources.
D. When you configure a refresh schedule to run daily, you must define the time zone andtime when the refresh needs to run.
You are a Customer Data Platform Specialist. You completed unification and are looking tocreate relevant segments for your business. You want to identify insights on fields thatoverlap between segments.Which statement is correct about using segment overlap?
A. Audience insights will recommend which fields may be the most insightful to use forsegment overlap analysis.
B. You can select up to three fields to analyze for overlap analysis when you create a newsegment overlap.
C. Audience insights will automatically select the fields for overlap analysis when youcreate a new segment overlap.
D. You can select one or more fields to analyze for overlap analysis when you create a newsegment overlap.
You are a Customer Data Platform Specialist. You successfully installed the CustomerCard Add-in and the required add-in control in Dynamics 365 Sales app. You need to showcustomer enrichment data from audience insights in the Dynamics 365 Sales application.Which two statements must be true for you to show the required data on a Customer CardAdd-in control? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.
A. Customer details control is successfully installed and added to the Contact form.
B. Active enrichment is applied to customer profiles.
C. Contacts from Dynamics 365 Sales are included in the audience insights unificationprocess.
D. Measure Control is successfully installed and added to the Contact form.
You are a Customer Data Platform Specialist. Your company’s information technologyteam wants to use the out-of-the-box customer lifetime value (CLV) machine learning (ML)capabilities that come with audience insights, but the team has some concerns about thesuitability of their data. You need to confirm if their research about data requirements iscorrect.Which two statements are correct about the data characteristic requirements for configuringthe CLV ML model? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.
A. There should be at least two to three transactions per customer ID. preferably acrossmultiple dates.
B. There should be at least 100.000 unique customers to perform the CLV model.
C. There should be preferably two to three years of transactional data to predict CLV forone year.
D. The CLV model will not run if there is any missing data in the fields.
Note: This question is part of a series of questions that present the same scenario. Eachquestion in the series contains a unique solution that might meet the stated goals. Somequestion sets might have more than one correct solution, while others might not have acorrect solution.You are a Customer Data Platform Specialist. Your company’s information technologydepartment (IT) has a CSV file stored on one of their Shared Documents folder within theirSharePoint sites which they have ingested into audience insights. The file contains a rowheader with some special characters, columns of different types (quantities, prices, etc.),and some rows with a high proportion of nulls and missing primary keys. You have beenasked to clean and transform the data in audience insights to be ready for unification.What should you do?Solution: Clean the data by transforming the first row to be used as headers and removeany special characters in header, defining column types to be appropriate field types,remove any rows with missing primary key, and name the query. Create a full name andfull address columns by merging the appropriate columns if they exist. Click “Next” andyour data is now ready for unification.Does this meet the goal?
A. Yes
B. No
