Exam Code | 100-101 |
Exam Name | Meta Certified Digital Marketing Associate |
Questions | 83 Questions Answers With Explanation |
Update Date | November 08,2024 |
Price |
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In which two ways can a business broadly engage with its audience through a Facebook Page? (Choose 2)
A. By creating an event
B. By posting a job
C. By using direct messaging
D. By creating a group
A retailer has new campaign assets for an upcoming spring collection. They want to offer an immersive post click experience that allows viewers to swipe through and took at video, photo and text formats in one ad. Which creative format should the retailer use?
A. Instant experience
B. Stories
C. Reels
D. In stream video
A body care brand islaunching a new skincare line in the upcoming campaignthe brand wants to individually showcase the new products with the ability to lead users to their respective product pages. Which ad format should the brand use?
A. Carousel
B. Image
C. Video
D. Slideshow
Which role can edit payment methods within an ad account?
A. Analyst
B. Editor
C. Admin
D. Advertiser
What is a benefit of using the Meta pixel?
A. To decrease ad approval time
B. To optimize campaign delivery
C. To decrease ad creation time
D. To improve the ability to download reports
A business wants to generate valuableactions on its website Which campaign objective should the business select?
A. Conversions
B. Engagement
C. Reach
D. Traffic
At what level in Ads Manager would a business choose their ad placements?
A. Campaign
B. Ad
C. Ad set
D. Account
What is Audience Network?
A. A marketplace to sell and buy items in local areas
B. Where you can manage your audience options for ads
C. An insights tool that helps you gain data about your Page followers
D. A platform that offers ad delivery on other websites and apps
A. Campaign 1
B. Campaign 4
C. Campaign 3
D. Campaign 2
Which metric indicates how efficiently a campaign achieved its ad objectives?
A. Cost
B. Spend
C. Cost Per Result
D. Results